04-02-2009
London, snow, homeless
autor: Mariusz Witkowski
24 hours. Is it long or not? What can you do in this time? Sleep, eat, work, rest, etc. Or, like a creative duet from one of London advertising agencies, you can design and implement an ambient social campaign.
Robert Prangle and Jon Owens from Rapp agency decided to use the publicity around the latest winter attack in London to help homeless people. Those people that we tend to forget about so often. For the Crisis charity organization, which helps homeless people in returning to their normal lives, Robert and Jon designed and implemented ambient and press social advertising campaign. The most interesting part of it was using carton boxes, which are often used by homeless people to sleep on, to present the campaign's message: "Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good. Crisis.co.uk."
Dodaj komentarz:
PLEJblog pozwala na bieĹźÄ co ĹledziÄ pracÄ nad naszymi projektami. Nie ograniczajÄ c siÄ jednak tylko do spraw firmowych - przybliĹźamy Wam rĂłwnieĹź sylwetki naszego zespoĹu. Ponad to moĹźecie wyraziÄ swojÄ opiniÄ oraz zadawaÄ nam pytania, na ktĂłre z przyjemnoĹciÄ udzielimy odpowiedzi. Zapraszamy!
Pisz na maila:
studio@plej.pl
Posts: 2
Reply #2 on : Sat July 18, 2009, 11:14:59