Gosia Baczyn„ska for Reserved

Following the amazing success of their previous collection RESERVED continued cooperation with top polish fashion designers to present new 2008/2009 carnival collection by Gosia Baczynska. PLEJ Agency was chosen to help with introducing it.

In the Western part of our Word the cooperation between famous fashion designers and mainstream clothing brands is nothing new. In 2007 RESERVED decided to be the first company on Polish market to offer such partnership to the widely recognized Paprocki and Brzozowski duet.

From the very beginning we were present in delivering the Paprocki & Brzozowski for RESERVED campaign. We successfully broke this fresh ground and gained valuable experience on the fashion market. Services we provided to contribute to this project are beyond strictly specified frames. PLEJ Events was responsible for the whole packshot session for the P&B for RE project, essential video archiving, organizing and managing the press conference and designing and delivering the premiere event, which was widely acclaimed by the VIPs and media. In addition we were managing all media relations and delivering every aspect of the realization (graphics, stage design, sound, illumination, catering, models, etc.). At present we are still working with RESERVED on the introduction of Gosia Baczynska's collection to the mass market. From December 2008 it is offered in chosen RESERVED boutiques.